Powerful Essays. in some countries, they are heavily one-sided, only taking into consideration rights of employees. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda. However, with the gradual privatization and deregulation of the airline industry, there was a marked increase in the stakeholders in this industry (Barnes 2008). It is important to keep in mind that the situation is dynamic and that both stakeholders and their interests might change over time, in terms of level of relevance to the project and the need to actively You can export it in multiple formats like JPEG, PNG and SVG and easily add it to Word documents, Powerpoint (PPT) presentations, Excel or any other documents. the airline industry's inflation or deflation is a direct result of market conditions and is affected by all externalities. Furthermore, experts are predicting excellent growth opportunities for the low cost airline in the near future. The strategic objectives which have been put into focus with this company are cost. Managing Change at British Airways, An Introduction. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Within an enterprise, stakeholders may also include managers and staff. Explains that jet2's website focuses on the general airline market, but this is worldwide, and therefore had limited relevant information, as it operates within european routes only. Customers expects EasyJet to adhere to not only legal standards but also to exceed them to become responsible stakeholder in the community. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. This is because the airline has been able to capture key routes in Europe. I have 25+ years' experience . Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Transfer of ownership from UK AOC to EU AOC due to uncertainties of Brexit, 1. Brand reputation, economy of scale and cost control are some the key success factors of BA. Thankfully, travel restrictions are now lifting across Europe, and airlines are restarting their operations from virtually zero. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. In this case, EasyJet faces the same challenge as a company in Europe. This essay on EasyJet Companys Strategic Analysis and Marketing was written and submitted by your fellow Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. they have to be fair in hiring new employees based on their abilities rather than their gender. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. easyJet being a 100% direct sell service had main focus on the internet marketing. Opines heathrow airport should be a world-class hub and influence government policy and airport owners in continued support. The remaining section of Strength is available only in the 'Complete Report' on purchase. Powerful Essays. English Franais Deutsch Italiano Franais (Suisse) Deutsch (Schweiz) Castellano Nederlands Portugues Catal esky Dansk E Magyarul Polski Trke Explains that there is no clear classification of the airline industry because it serves a broad purpose. This ensures the customers are satisfied with the nature of operations which are in progress. Keep it up! This airline has a strong presence in its operations. Explains how the model was generated using per-passenger revenue information for simplicity and clarity. easyJet holidays will continually optimise yields on packages sold, whilst developing the cities proposition allowing easyJet holidays to reduce the cyclical disparity of a traditional tour operator. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. It is clear that the assortment of communication . 3. To identify and name stakeholders who are part of a project ecosystem. The company has undertaken several carbon-offset programs for lowering the presence of carbon and its equivalents in the atmosphere. Appreciate and Manage Uncertainties and Reservations These services are on a low cost basis. "EasyJet Company's Strategic Analysis and Marketing." We do not share your information with anyone. In case you need the complete report please purchase using the buy options displayed. Take appropriate action. It can be understood that . 1. Furthermore, there is an increase in the challenges which are facing this sector. Some of the risks associated with this plans are associated with the prevailing business legal and political environment. Eichenberger, JA 1996, General Aviation Law, 2nd edn, McGraw-Hill Professional, New York. Holistic Analysis Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. (2020, September 26). Impact of consumer uncertainty on Brexit, 1. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. In essence, focus remains on pricing strategy and the expansion of its route network across Europe and even other parts of the globe. The expansion of the European union brings to the fore issues of increase in the airline destinations. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. 1. Analyzes how the september 11th tragedy and newly applied policies had a significant impact on the airline industry. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Introduction and History. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. French, WL 1986, Human resources management, Houghton Mifflin Co., New York. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. 3. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Analysis, Pages 18 (4448 words) Views. Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. It . Links to a report on the increasing number of travel agents. The second aspect which is on the strategy of this company is sustainability. Economic Value Added) rather than accounting profit is more important for companies with few fixed assets (such as software companies and consulting firms) than capital-intensive companies such as chemical companies and vehicle manufacturers. As emphasized by Huang (2009, p), the application of a strategy map is beneficial to companies because it "describes the . EasyJet is a British low cost airline company that flies both domestic and international routes. the total discounted cost stream is 10.5 billion. Explains that ryanair's valuation in the long-term, known as its economic value, is the major issue facing the company. In order to manage stakeholders effectively it is important to understand the needs and interests of each, including: * Their goals * Past reactions * Expected behavior * The likely impact the project . Explains that first class attracts high-income earners who are concerned with a high level of service and enjoy an air of exclusivity. Furthermore, I am a Certified Scrum Product Owner (CSPO). This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. Focusing on improving the control and decision making across operations. 1997. Consequently, the airlines got the chance to expand their routes and fly across the continent (Belobaba, Amedeo & Cynthia 2009). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. All rights reserved. Describes the transportation security fees, which can be found at http://www.tsa.gov. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. Segmentation, Targeting and Positioning (STP) Analysis Report. Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. Sort By: Satisfactory Essays. The company has 15000 employees as per early 2020 records. Strong operational efficiency leading to a low-cost model. Your company's leadership team, for example, is usually very invested and very influential when it . They want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. In the recent past, the airline has been carrying out an evaluation regarding its fleet. 10. the risk free rate is typical given the current economy and market risk premium. Heavy regulatory environment with three different European airlines regulators, 1. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. Cummings, TG & Worley, CG 2008, Organization development & change, Cengage Learning, California. Some Key Publics/Stakeholders for BP (British Petroleum) 500 Words; 2 Pages; Some Key Publics/Stakeholders for BP (British Petroleum) . The x-axis represents the level of influence or power of the stakeholder over the success of your project. You can easily edit this template using Creately. 3. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Due to the increased use of the internet, it is becoming more and more easier to book online. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. This airline focuses on low cost, financial strengths and on high efficiency. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). One of the best things about easyJet is its refund policy. In case you want this report emailed straight into your email inbox, kindly share your details below. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. Essentially, speed entails the ability which is characterized by responses to the specific customer demands within the least time possible. increased competition has forced ryanair to reduce fare prices. EasyJet is a public limited company which is located in the United Kingdom. this method of estimating costs is simplistic, but reasonable given the uncertainty in this industry. These include new competitors who are looming within the market. Updated: Feb 28th, 2023. In addition, this company operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. Explains the discount rate used to determine the npv of future profits is 10.5%. Conclusion 17 7 . Reach thousands of academicians and corporates across the globe. Analyzes how the demand for jet fuel strains the supply system in volusia county. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. Opines that jet2 must capitalise on customer trends by flying to more destinations within europe. In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. Grow your business. professional specifically for you? This enables easyJet to be efficient with network choices, with an emphasis on maximising returns. For different referencing styles and detailed guidelines, please click here. 3. Defines collective bargaining as the process by which the parties to the employment relationship (thus employers, trade unions and employers with their representatives) come together to negotiate an agreement with the regards to terms and conditions of employment. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Opines that pressure groups want easyjet to continue to create a brand name for themselves and help the public trust their business. This airline company was the brain child of Stelios Haji Ioannou. Numerator is obtained after meeting dues of all claimants of contractual dues. Explains that valuation 2 assumes an increase in passenger traffic, bringing the load factor close to 90%, with a 5% decrease in cost per passenger. Figure 21: EasyJet Stakeholders Management-----21 22. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Deliver strong on-time performance, which is consistent with the focus on slot constrained, congested airports. The threat which faces this airline is the availability of substitutes. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Explains that to calculate the valuation of ryanair, future revenues and costs, as well as the firm's current accounting value, must be calculated. The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Proper implementation of stakeholder analysis gives your project the much-needed shape and direction at the starting stage. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Argues that ryanair should assume the annual report valuation of 3.95 billion best captures the economic value of the firm. 2020. Basing management decisions on economic profit (e.g. this is unlike nonunion workers who are considered "at-will" employees. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. In addition, they also offer faster turnarounds as there are fewer air movements. student. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Thomas Reynaert, Managing Director, Airlines for Europe (A4E) "It's an unprecedented crisis that in many ways has shaken our industry to its core. for only $11.00 $9.35/page. This is a tool which is used to evaluate the internal and the external environment of a business. I coach senior executives to effectively sponsor change, I enable people managers lead their people through change and I design and deliver engagements that create behaviour change. Every business has stakeholders involved. A stakeholder analysis is useful for a myriad of reasons during the project process. Continuing to develop our revenue management capability such as enhancements to our pricing algorithms. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. What we do. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. a product or service. Evaluate this claim drawing upon evidence from Chapter 8. of Book 1 Mapping psychology Memory is a subject that has been of much interest to psychologists for many years and various research has been carried out in aid of trying to understand how memory works. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. Continuing to deliver strong productivity, easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. Changing priorities for consumers to drive ancillary revenues, 1. Gives Your Project Basic Structure. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. It is worth noting that the cost of implementing these strategies will have an impact on the operations of this airline. Explains that a single monopoly is one organization that holds 100% of the market share. Since the capacity of air transport infrastructure is always limited, the greater environment that airlines operate within will function in a similar manner in the future, although capacity constraints at certain busy airports may further constrain the air space. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Competition is stiffening in the airline sector. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. Development and justification of an Easy Jet strategy map. A stakeholder is someone who has an interest in the success of the business. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Low-cost airline is a passenger carrier, which offers travelling service at relatively affordable and competitive rates as compared to other airlines (full service or .
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