Learn more about Analytics Partnerships , Learn more about Professional Engagement . These cookies are used to collect information about how you interact with our website and allow us to remember you. Decision Trees. use data effectively to address business challenges of your own. Unlock success with data-driven decision making, 9 weeks, online $79/month The goal is for you to leverage cutting-edge analytical tools along with traditional marketing methodologies to realize better results and increase profits. Analytics at Wharton brings together eight programs at the School - AI and Analytics for Business, Computational Social Science for Business, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative. Transform your data into actionable insights with Data Courage's AI analytics services. Improve your decision-making process and deepen your business insights through Wharton's three-month certificate program Business Analytics: From Data to Insights. Each program includes an estimated learner effort per week. You wont regret it., $79/month A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience. Data that is collected by the company is used to create predictive models. The Business Analytics program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and prescribe future actions to help make better business decisions. Use data analytics to derive insights into the key components of the staffing cycle for your business hiring, internal mobility, and attrition. EXPLORE. Our search is cutting edge, but we always have our eyes firmly focused on practical uses in the real world of business. iD Fresh Food Case Study: Practice Using Historical Data REGISTER. Duration: 4 weeks (3-5 hours/week). Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? Well help you understand customers and markets through customer analytics. You have been invited to Business Analytics: From Data to Insights. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Learn how you can build data-driven decision-making skills with Wharton Executive Educations Business Analytics: From Data to Insights program.Led by Prof. Christopher D. Ittner, learn how to look at data and derive insights to create future strategies that help enterprises succeed. Based on the information you provided, your team is eligible for a special discount, for Business Analytics: From Data to Insights starting on No surprise from Wharton, well teach you how to use financial analytic tools, but well also show you how to manage people through people analytics. Advanced Business Analytics Program (Wharton University of Pennsylvania) Created in association with the Wharton Executive Education, this program is specifically designed for professionals who desire to interlace analytics with their processes, products, and culture to build modern businesses. Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. This is why they require trained professionals and opting for the Business Analytics: From Data to Insights training will give you a value-added skill. All withdrawal and refund requests should be sent to admissions@emeritus.org. linked to financial performance. Interpret and visualize the results of simulation models to evaluate complex business decisions in uncertain settings. EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Anheuser-Busch Professor of Management Science; Professor of Operations, Information and Decisions; Department Chairperson, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Associate Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, The K. P. Chao Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics Initiative; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Co-Director, Wharton Customer Analytics Initiative (WCAI), The Wharton School, Research Interests: Pricing, social influence, social networks, Associate Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Research Interests: Global collaboration, teamwork, knowledge sharing, information-technology use, human and intellectual capital, Geoffrey T. Boisi Professor of Accounting, The Wharton School, Research Interests: Corporate disclosure, institutional investors, stock market anomalies, Practice Professor, Operations, Information and Decisions, The Wharton School, Research Interests: People analytics, judgment under uncertainty, organizational behavior. professors, youll learn how data is used to assess what drives financial performance and to At the end of this Capstone, youll know how to Find available AI and business analytics courses and programs for professionals offered in person and online. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Wharton & Emeritus about this program and other relevant programs. We have summarized the process of turning raw data into actionable insights into a simple and easy-to-follow 5-step process. Nothing could be more valuable to your business education than the Wharton Business Analytics Specialization. Analysts who want to understand the business implications of analytics, better equip themselves to draw business relevant insights, and grow in their career. . C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions. All the contents of the course would be made available to students at the commencement of the course. Explore Attrition Using a Dataset Led by Prof. Christopher D. Ittner,. We encourage faculty members around the globe to participate. We encourage faculty members around the globe to participate. completion of the online program. The Business Analytics: From Data to Insights online program is beneficial for leaders and managers who want an edge over their competition. Flexible payment options available. Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. Step 3: To create an account, fill in all the required details and finalize by tapping Create Account. Delivered in collaboration with program partner Emeritus: The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Assistant Professor of Marketing, The Wharton School, Research Interests: Marketing analytics, data-driven design, decision support, preference measurement, Blended Learning Solutions for Organizations, Business Analytics: From Data to Insights, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies, Marketing Manager (traditional, digital, or omni-channel) who aims to use analytics to improve marketing ROI, Business or Data Analyst who wants to gain expertise in marketing-specific applications such as regression analysis and conjoint analysis, General or Business Manager who wants to take a broad, customer-centric view of innovation for better decision making, Product or Brand Manager who seeks to explore analytics techniques to optimize the impact of their marketing investments. This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Videos featuring expert Wharton faculty provide dynamic explanations of frameworks and concepts. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. Disclaimer What I aspired in my journey In following this process, you can have a better idea of how to reap . Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Wharton AI & Analytics For Business. Copyright 2023 Pathfinder Publishing Pvt Ltd. To find out more about the cookies we use, see our Privacy Policy. Step 4: Candidates will be directed to the application page where they have to fill in additional details about themselves. Evaluate Your Users Find Out Who Will Be Using the Platform. 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Every modern business must #articulatestoryline through #evidencebasedpractice and #businessanalytics supported by #data . Write prescriptions for data-driven decision-making for your organization using optimization models. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. How is Netflix using metadata tagging to know what you watch and to create relevant content? Business Analytics: From Data to Insights, Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports. Mid- to senior-level managers looking to learn how analytics can help improve performance within their functional area while impacting business and growing in their roles. Business processes that can be supported by self-serve analytics and dashboards. school.support@emeritus.org. Learn more about the program here: http://bit.ly/2S5HbdSProfessor Christopher Ittner talks about Wharton's Business Analytics (Online): From Data to Insights. Formulate your production and marketing strategy over the next four years, and learn the impact of your decisions. They have also authored books on business analytics such as Customer Centricityand The Customer Centricity Playbook. According to research from the Penn Wharton Budget Model, student loan forgiveness will be anything but free.. Upon successful completion of the program, you will receive a smart digital certificate. Download Your AI App for Business Central . Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Find available business and data analytics courses and programs offered at Wharton at the undergraduate and graduate level. Weve sent you an email with enrollment next steps. In this course, Whartons top professors and pioneers in the field of people analytics will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. Major corporations take full advantage of their expertise; in this specialization, you can too. Questions like, how can analytics help you predict the future better? This website stores cookies on your computer. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. Coursalytics is an independent platform to find, compare, and book executive courses. Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet. However, you can download files of video transcripts, assignment templates, readings, etc. Learn more. Please email us if you need further clarification on any specific program requirements. Please contact your program advisor, or email us for details. Yes! Take the opportunity . Optional practice quizzes and Knowledge Checks are not graded but help reinforce your learning. And well help you master logistics and supply chains through operation analytics. Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome for your business. All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School. Youll get your own Jupyter notebooks with actual code to run against hundreds of thousands of rows of real data from Evite. Raghu Iyengar, a nonlinear pricing scheme researcher, applies real-world examples to explain how you can uncover actionable insights from sources like online transaction, customer survey . Entrepreneurship Acceleration Program: Scaling Your Business (Wharton Executive Education) 5. Accessibility, Identify Effective Methods for Collecting Customer Data, iD Fresh Food Case Study: Practice Using Historical Data, Vanderbilt Medical Center Case Study: How to Improve Predictions, iD Fresh Food Case Study: Apply Optimization Models, IEC in Sports Case Study: Apply Prediction Models, Data Analytics Simulation: Strategic Decision Making, Identify and interpret effective methods for collecting data on customer behavior, Use customer data to make better business decisions, Videos pertaining to each weeks learning, Assignments, quizzes and reading materials, Access to all the program videos, webinars and participate in group discussions and assignments. Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this four-week certificate. Analytics can be valuable for nearly all industries . Whartons Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. This option is made available on the payment page and should be selected before submitting the payment. Leadership & Management Certificate Program (Wharton Executive Education) 6. and increased . How has Kohl's been using analytics for smartphone targeting? Academic Research Building. This program is appropriate for anyone who touches the product life cycle, growth strategy, or marketing practice, and there are no prerequisites required. All deferral requests should be sent to admissions@emeritus.org. This information will be noted on the program landing page, as well as in the program brochure. About us. Business Analytics: From Data to Insights (Wharton Executive Education) 3. Wharton's Lynn Wu discusses her research on how different organizational structures influence the use of data analytics to spur innovation. Learn more about Wharton Onlines Business Analytics Specialization before enrolling in the program. With over 300,000 students from more than 200 countries, Emeritus delivers management education programs with a live-teaching model and graded assignments. Philadelphia, PA 19104. ai-analytics@wharton.upenn.edu. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography leading to a very rich peer learning and networking experience. Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this four-week certificate. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required. Here is all that you need to Know. This course provides an overview of the field . However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course. A business intelligence analyst at a tech company, say, Spotify, might analyze large amounts of data to generate insights and reports that management can use to make decisions. Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. Professionals from any industry can benefit from learning to view marketing through a customer-centric lens and advancing their analytics capabilities. Step 2: Click on Create Account in case of a first-time user or log in using your email ID and password. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. HR Management and Analytics: Unlock the Value of Human Capital (Wharton Executive Education) 4. In this course, four of Wharton's top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. Account, product and portfolio managers, financial and business analysts, CEOs/CIOs, assistants, executive and investment directors, chief marketing officers, and vice presidents are among the professionals welcome to join the program. According to a 2020 Sisense COVID-19 survey, 55% of companies used data to improve efficiency during the pandemic while 47% relied on it to improve customer interactions and 45% used it to predict business outcomes. Invite a friend or colleague and get US$275 off on your program. Sports Analytics and Business Initiative , Computational Social Science for Business, Environmental, Social and Governance (ESG) Analytics Lab, 2023 Women in Data Science @ Penn Conference, 2022 Women in Data Science @ Penn Conference, 2021 Women in Data Science @ Penn Conference, Computational Social Science for Business . Youll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and youll develop basic data literacy and an analytic mindset that will help you make strategic decisions. The program fee is noted at the top of this program web page and usually referenced in the program brochure as well. The deadline for the Business Analytics: From Data to Insights course is available on the website. Wharton's three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department, Frances and Pei-Yuan Chia Professor; Professor of Marketing, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), Professor of Operations, Information and Decisions, Associate Professor of Operations, Information and Decisions, Anheuser-Busch Professor of Management Science, The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data . Yes, the flexible payment option allows a participant to pay the program fee in installments. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter. Privacy Policy. Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). Consultants seeking to offer better insights to their clients that are based on the latest ideas in business analytics, and learn structured approaches of problem solving through analytics. ONLINE CERTIFICATE PROGRAM BUSINESS ANALYTICS: FROM DATA TO INSIGHTS PROGRAM A vibrant buzz filled the Lauder auditorium the morning of February 10th, as twenty-three teams prepared to present their business ventures to a panel of alumni. This course is designed to impact the way you think about transforming data into better decisions. Please connect with us via email for assistance. Using data collection methods in the forms of passive data collection, media data collection, and descriptive data collection along with A/B testing. Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. The three sources include: Use cases that support C-level metrics (think revenue, cost, and risk). Working It host Isabel Berwick talks to Lynn Wu, a Wharton Business School professor and an expert on emerging technologies related to the future of work. Apply now: https://emrt.us/tzgCheck us out on LinkedIn: https://www.linkedin.com/school/emeritused/Stay updated on Twitter: https://twitter.com/EMERITUS_INSTFollow us on Instagram: https://www.instagram.com/emeritus_edLike us on Facebook: https://www.facebook.com/EMERITUS.INST/ Apply Data Analytics to Your Workplace. While business analytics is often focused on analyzing customer behavior, that is not its only application. The nine modules of this course are designed to help professionals, managers and leaders better understand how big data works and how insights taken from big data can be used to make . Excited to share that I have successfully completed the Business Analytics: From Data to Insights certification program through Wharton Executive Education at Optimization Models After filling the form, they will be directed to the payment page. If your enrollment had previously been deferred, you will not be entitled to a refund. In this course, taught by Whartons acclaimed accounting Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. Photos: Unsplash, WestCoastivieS via WikimediaLogos provided by ClearbitFind jobs at Jooble, This product includes GeoLite2 data created by MaxMind, available from maxmind.com. The smart digital certificate can be shared with friends, family, schools, or potential employers. A deferral request must be submitted along with a specified reason and explanation. How Data Analytics Can Help Deliver Social Good December 20, 2022 How Analytics Is Changing Finance November 29, 2022 Beyond Business: Humanizing ESG December 13, 2021 Those decisions might include things like, "our listeners click on way more ads if ads are played before the first song plays." Candidates can use the email group-enrollemnts@emeritus.org for further information. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university. Artificial Intelligence for Business is an online program for learners seeking a competitive edge in emerging business technology. Please email us with the details of the program you are interested in, and we will assist you. To get started, please complete the information form on the following page. Because no one does data and analysis better than the Wharton School. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. Take the opportunity to turn data into a competitive advantage. Wharton Executive Education proudly offers Customer Analytics for Growth Using Machine Learning, AI, and Big Data will give you the discipline for and understanding of how to leverage your data to transform existing business strategies and level the playing field for firms that were just beginning to harness the power of analytics. Through this collaboration, we are able to offer broad access to the world-class knowledge for which the Wharton School is known, in an engaging and interactive digital environment. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). The Business Analytics: From Data to Insights program allows the candidates to get an experience of the Wharton culture through the lectures. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Media Data Collection: Radio, Television, Mobile, etc. We unite the Schools trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights. Business Analytics: Data-Driven Strategy Big data and analytics are more than technology and data science problems to be relegated to specialists. ENROLL TODAY flexible payment plans available with 14-day money back guarantee! Candidates can join the Business Analytics: From Data to Insights online training by paying a fee of $2,750. 265 S. 37th Street, Third Floor. iD Fresh Food Case Study: Apply Optimization Models Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. As the newly hired brand manager of a multinational consumer goods company, you will lead the brands turnaround and increase market share of a product. The hands-on assignments and simulation are meant to help you practice concepts introduced in a given week. This program is right for you if you are a: +1.215.999.8689 You will also discover how to bridge any knowledge gap that may exist between your data science teams and the C-suite and convert model-based recommendations into actionable insights and better managerial decisions. By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from Wharton & Emeritus about this program and other relevant programs. Business analytics makes extensive use . March 9, 2023 Almost 75 percent of companies need the technology and skills to make effective use of collected data.